One short report every week that names what is costing you enquiries, tells you what to fix first, and goes back to prove whether the fix worked.
Website review subscription
One short report every week that names what is costing you enquiries, tells you what to fix first, and goes back to prove whether the fix worked.
Most sites are built once and then left alone. Nothing is broken enough to justify a rebuild, so nothing happens — while enquiries quietly go to whoever answers the visitor's question first. We look at your live pages every week and hand you the short list.
Read by a person, not a crawler. No card field, no checkout, and no promised rankings anywhere on this site.
01 — The loop
This is the entire method, and it repeats rather than finishes. That repetition is the point: this week's check becomes next week's fix, and the fixes stop being small.
We find what is costing you enquiries
Your live pages read the way a buyer reads them, not the way a builder sees them: the words, the order of the page, the route from a search result to a completed enquiry, and who you are competing against on that page.
We check it against the numbers
Whether your pages are indexed, what you already appear for, how long pages take to load, and how far people get through your enquiry path. Where a figure is unavailable we say so rather than guessing at one.
We hand you the fix, in order
Not thirty jobs. A short list where the top item is the one worth doing first, each with the reason attached, each concrete enough that you, your designer or your developer can act without asking what we meant.
We go back and prove whether it worked
Every fix gets checked in a later report. Sometimes it worked, sometimes it made no difference, and occasionally we were simply wrong. Whichever it is, you hear it from us first, and next week starts from what we learned.
02 — The inspection
A list of the questions we ask is more honest than a list of the tools we own. Every review covers all six, because a site improved in one area alone rarely holds.
Can the people who need you locate you, using the words they really type?
A few seconds in, can a stranger tell what you offer and who it is for?
Does the proof that you can be trusted appear where the decision is actually taken?
How many obstacles stand between a visitor who is ready and a visitor who has made contact?
Does the site hold up for someone on a phone, in a rush, on weak signal?
Is there a page for everything you want to be found for, or only a homepage?
03 — Your kind of site
A generic checklist helps nobody, so here is the fault we most often hit on each kind of site. Pick yours on the application form and the full list appears before you commit to anything.
04 — The deliverable
Five parts, every week, in plain business language. Short enough that you actually read it, specific enough to hand straight to whoever makes the changes.
The items from the last report that are now done, and what we expect each one to change. If nothing was actioned, this section says so instead of padding itself out.
The figures we can stand behind, in plain numbers, each with the honest caveat. Where something we predicted failed to appear, we say that too.
The precise points where ready buyers give up: a page, a field, a step in the journey. This is normally the section that pays for the subscription.
A ranked short list with the reasoning attached to each item, ordered by return rather than by effort. Hand it straight to whoever makes your changes.
What we expect to happen because of the last fix, and the date by which we will know whether it did.
Same day, same shape, for as long as the subscription runs. The consistency is what makes it compound — and it is the part most services quietly drop.
05 — The plans
The work does not change between plans — only how often you are invoiced, and the effective monthly rate. The three and six month plans carry no setup fee.
Monthly
Billed monthly · $50 setup
The first invoice is $150, which is the $100 month plus the one-time $50 setup. After that, each invoice is $100.
Quarterly
Billed every 3 months
A single $300 invoice covers the next three months, and there is no setup charge on top of it.
Half-Yearly
Billed every 6 months
A single $540 invoice covers the next six months, and there is no setup charge on top of it.
Every application is read by hand before anything is agreed. See the full comparison and everything included.
06 — Straight answers
You are probably weighing this against something else. Here is the honest comparison, including the cases where the other option is genuinely better.
An agency retainer buys a team that waits for a brief and then bills for building it. This buys a weekly verdict on work that is already live, at a fraction of a retainer, with no minimum term beyond the billing period you choose.
An audit is a photograph of one moment. It earns its keep for perhaps two weeks, then it goes stale while your pages, your rivals and the results pages keep moving. Here the same discipline runs continuously, and every report is written knowing what the previous one predicted.
If you have the hours and the inclination, do it yourself and keep the money. This is built for owners who are certain their site should be improving and equally certain they will never find the time — the thing you are buying is somebody else who keeps looking, on a fixed schedule, and puts it in writing.
Software will tell you a figure changed. It has no view on whether that change mattered or what to do next. For us the numbers are the opening of an argument, never the finished article.
07 — Questions
Six of the most common, including the two people ask first: what it costs, and what we will not promise.
A weekly written inspection of your website. Each week we read your live pages, check them against what can be measured, and send a short report naming what is broken or missing, what it is costing you, and the order to fix it in. You are buying attention and judgement applied on a schedule — not a fixed list of tasks, and not access to software.
No, and we will not ask for it through the application form. Everything we inspect is publicly visible: your live pages and what search engines and AI answer systems show about you. If access to your analytics would sharpen a specific recommendation once you are a customer, we will ask then — and you are free to decline without it affecting anything.
$100 per month plus a one-time $50 setup fee, $300 every three months, or $540 every six months. The quarterly and half-yearly plans carry no setup fee, and the six-month plan works out cheapest per month. The plans differ only in how often you are invoiced — the weekly report is identical on all three.
By PayPal invoice, issued manually once your application has been accepted. There is no card field and no checkout anywhere on this website, and nothing is charged at the point of applying. You pay the invoice through PayPal and the programme starts when payment clears.
A short document in plain language — not a dashboard, not a spreadsheet. It opens with what we fixed since last week, then what moved and what did not, then the precise places where you are still losing enquiries, then a ranked list of what to fix next, and finally what we are watching to see whether the last change worked. It is written so you can read it yourself and hand the list straight to whoever makes your changes.
Sites that have not launched, because there is nothing live to inspect. Projects that need a full rebuild — we improve what exists and will tell you plainly when a rebuild is the honest answer. Anyone who needs a guaranteed outcome or a fixed deadline. And anyone who has no intention of changing anything, since we would rather decline than take money for reports that go unread.
Apply and we read your site by hand, usually within a few working days. If we can genuinely help you will hear that, followed by a PayPal invoice for the plan you chose. If we cannot, you will hear that instead — with the reason.
