Is one customer worth the subscription?
If a single extra customer in a month is worth more than $100, the arithmetic is settled before we begin. If it is not, this is probably the wrong thing to spend on.
How it works
Six steps, nothing charged until a person says yes
The order below is the order it happens in. Steps two and three are the ones that matter: your website is read by a person before anything is agreed, and if it is not a good fit you are told why and never invoiced.
01
About a minute
You apply
Six fields and an optional note: your website, what kind of site it is, your name, your business name, your email and the plan you want. Nothing is charged and no card details are requested anywhere on this site.
02
Usually two to four working days
We read your site by hand
Not a crawl report and not a score out of a hundred. We go through your live pages the way a customer would, check how you appear in search, and form a view on whether there is genuine value for you in the programme. This is the step that means not every application is accepted.
03
No charge unless accepted
You hear back either way
If we can help, you get an email saying so, followed by a PayPal invoice for the plan you picked. If we cannot, you get an email saying that instead, with the reason. Declined applications are never invoiced.
04
PayPal only
You settle the invoice through PayPal
The invoice goes to the email address you applied with, issued through PayPal to be paid in the normal way. We never see or store your card or bank details at any point.
05
First report within a week of payment
Your first inspection runs
The opening report takes longer than the rest, because we are building a picture of your site from nothing. After that, reports land on the same day each week, each one written knowing what the previous weeks predicted.
06
Cancel any time on the monthly plan
It continues, week after week
That is the whole service. There is no second tier to upgrade into and no account manager to sit through. If you want to stop, you email us and the subscription runs to the end of the period you have already paid for.
What you need to provide
Less than you are probably expecting
The usual assumption is that we will want access to your website, your analytics or your hosting before we can say anything useful. We do not, and the application form never asks.
- A live website. Publicly reachable, so there is something real to inspect. A site still in staging cannot be judged against search results.
- An email address we can reach you at. Both the decision and every report travel by email, so this is the one thing that genuinely has to be right.
- No analytics access. Not needed to apply and not requested through this form. If a specific recommendation would be sharper with it later, we will ask then, and you can say no.
- No Search Console access. Everything required at the review stage is publicly visible. We do not ask for it here and the service does not depend on it.
- Nobody in-house to make changes. Not a requirement. Recommendations are written so an owner can handle the simple edits, and the ones needing a developer are flagged as such.
Before you apply
Three things worth settling with yourself first
Not a qualification test. Just the three questions that decide whether a subscription is money well spent in your particular situation.
Will anyone actually act on it?
You, or somebody you can ask. A report that nobody implements is an expensive newsletter, and we would rather say that now than bill you for one.
Can you give it a quarter?
The first reports are useful. The tenth is where the site is visibly different, because it is acting on nine weeks of context. If you need something fixed this week, hire a developer instead.
Anything still unclear?
The FAQ covers the awkward questions, including what happens when one of our recommendations turns out to be wrong. If your question is not there, the contact page reaches a person rather than a queue.