24 questions, answered without hedging

A weekly written inspection of your website. Each week we read your live pages, check them against what can be measured, and send a short report naming what is broken or missing, what it is costing you, and the order to fix it in. You are buying attention and judgement applied on a schedule — not a fixed list of tasks, and not access to software.

Search visibility is one of six areas we check every week, but it is only one. We also examine whether it is obvious what you do, whether you look trustworthy enough to contact, whether people can actually complete an enquiry, how the site behaves on a phone, and whether you have pages for the things you want to be found for. On some sites search leads for the first month. On others the quickest wins are in wording or in the enquiry form.

Because a one-off audit starts going out of date the day it is delivered. Your pages change, your competitors change, and the way people search changes. A weekly inspection applies the same discipline continuously, each report informed by what happened after the last one — including, sometimes, correcting our own advice. It also arrives in small actionable pieces rather than a hundred-page document nobody works through.

No, and we will not ask for it through the application form. Everything we inspect is publicly visible: your live pages and what search engines and AI answer systems show about you. If access to your analytics would sharpen a specific recommendation once you are a customer, we will ask then — and you are free to decline without it affecting anything.

No. We tell you exactly what to change and why, in enough detail that your developer or designer can act without asking us what we meant, and we flag the edits simple enough to do yourself. If you have nobody to make changes, say so in the note when you apply — it changes how we write the recommendations, not whether we accept you.

Size is not the test. The test is whether there is a live site with something to gain and someone willing to act on what we find. A modest site with a few hundred visits a month gives us real material to work with, and small sites often gain more per fix because there is less existing competition between their own pages.

$100 per month plus a one-time $50 setup fee, $300 every three months, or $540 every six months. The quarterly and half-yearly plans carry no setup fee, and the six-month plan works out cheapest per month. The plans differ only in how often you are invoiced — the weekly report is identical on all three.

The first inspection always takes longest, because we are building a picture of your site from nothing. On the three and six month plans that initial cost is absorbed into the term. On the monthly plan, where you could cancel after four weeks, it is charged separately so that the first month is not subsidised by customers who stay longer.

By PayPal invoice, issued manually once your application has been accepted. There is no card field and no checkout anywhere on this website, and nothing is charged at the point of applying. You pay the invoice through PayPal and the programme starts when payment clears.

We read your website by hand, usually within a few working days. If we think we can genuinely help, you get an email confirming it, followed by the PayPal invoice. If we do not think the service suits your site, you get that instead, along with the reason. Either way you are not left waiting.

You can cancel at any time by email. There is no cancellation fee and no notice period, and no minimum term beyond the billing period you have already paid for. A monthly subscription ends at the close of that month; quarterly and half-yearly subscriptions run to the end of the period you paid for, because you have paid for the reports in it.

No, deliberately. The service only works where there is genuine value to add, so every site is read before a subscription is agreed. We would rather run a few subscriptions properly than accept everything and send reports that say nothing. If we decline, you are told why.

A short document in plain language — not a dashboard, not a spreadsheet. It opens with what we fixed since last week, then what moved and what did not, then the precise places where you are still losing enquiries, then a ranked list of what to fix next, and finally what we are watching to see whether the last change worked. It is written so you can read it yourself and hand the list straight to whoever makes your changes.

A few minutes. If a report takes twenty minutes to get through it will not get read, and an unread report is worth nothing at all. Length is treated as a cost, not a demonstration of effort.

Usually a small number, ranked by what we expect to return most for the effort involved. A list of forty improvements is not a plan — it is a reason to do nothing, and it lets us look productive while nothing changes.

We say so, in the next report, and explain what we are doing differently. Every fix we suggest is assigned a check, and if the expected improvement never appears we report that as plainly as we would report a success. A review process that never admits error is not measuring anything.

No. There is no homework, no dashboard to log into and no meeting to attend. If you make a change, tell us and we will account for it. If you make none, we keep recommending and keep watching — the subscription still works, it just compounds more slowly.

Not a customer's, because those belong to them. Instead, the What We Check page sets out by kind of website the specific things we look at and the sorts of faults we find — which is more useful than a mock-up, because it tells you what we would actually notice about a site like yours.

No, and you should be suspicious of anyone who does. Search rankings, traffic volumes and lead counts depend on factors nobody fully controls, including search engines and AI answer systems that change without notice. What we commit to is the work itself: a genuine inspection every week, specific recommendations, and an honest account of what we found.

Sites that have not launched, because there is nothing live to inspect. Projects that need a full rebuild — we improve what exists and will tell you plainly when a rebuild is the honest answer. Anyone who needs a guaranteed outcome or a fixed deadline. And anyone who has no intention of changing anything, since we would rather decline than take money for reports that go unread.

Usually yes, including direct competitors of existing customers. We never share one customer's findings with another, and every report is written from your own pages alone. If we thought a conflict would stop us giving you a straight answer, we would decline the application instead of taking it.

Yes, but each site is inspected and billed separately because each receives its own report. Mention the others in your application and we will suggest a sensible sequence rather than starting them all at once.

The application form, and nothing else. It asks for your website address, what kind of site it is, your name, your business name, your email, and which plan you want — plus one optional note. No access details, no analytics, no industry questionnaire.

Use the contact page, or write to support@fixursite.com. Questions asked often enough end up added to this page.